ELETTIVA
RETAILERS AND PRODUCERS TAILORED SERVICES
Industry know-how and expertise are necessary to understand the needs of premium brands and translate them into an effective business plan, respecting the specific demands of each reference channel and taking advantage of its particular dynamics and consumers’ habits.
ELETTIVA TO TRADE GROUPS & RETAILERS
• Market research, category studies and benchmarking.
• Category management projects, by store clusters.
• Turnkey promotional activities, with integrated communication plan.
• Private label products development and branding.
• Distribution, customer service and logistics.
ELETTIVA TO PRODUCERS & BRAND OWNERS
• Country Management service.
• Distribution plan per brand: objectives, channels and operational.
• Launch and presentation of cosmetic lines on the Italian market.
• Trade marketing and promotional plan, with integrated communication.
• Distribution, customer service and logistics.
ELETTIVA
DISTRIBUTION WITH AN ADDED VALUE
Elettiva’s format is simple and consisting of a very agile organization, able of structuring and deconstruct itself as a function of the specific demands of the retail operators and according to the needs of its commercial partners’ brands. Elettiva’s services, ‘sales & marketing’ joint operations, are customized to meet both the requirements of the represented brands and the reference clients, offering a central coordination.
COUNTRY MANAGEMENT
Elettiva acts as a direct Country Manager for its international partners. If traditional wholesale distribution focuses on sales as an end in itself, Elettiva works, instead, on the construction of each individual brand, as well as creating its space on the market. Acting exactly as the Italian subsidiary of the selected companies that it is representing.
OUTSOURCING MARKETING
Through the outsourcing marketing service Elettiva assumes the marketing plan management of its represented brands, as well as the central coordination and production of the related advertising material (online – offline). All this, in strict compliance with the international guidelines. Our professional synergies and partnerships meet the highest professional standards and, furthermore, we can guarantee a real optimization of the budget investment and full control on it.
TURNKEY PROMOTIONAL PROGRAMS
Elettiva deals with the creation of turnkey promotional activities designed to observe the dynamics of both specialized channels and large-scale distribution. With particular focus on the selection, coordination and training of commercial and merchandising teams.
PRIVATE LABEL AND BRANDING
Elettiva supports its clients in the creation of private labels cosmetics and medical devices, starting from the analysis of the market positioning and brand’s concept, up to the delivery of the finished products, in compliance with the technical and regulatory steps. On request, Elettiva handles the conception and registration of new trademarks, dealing with the relevant protection process.
