ELETTIVA
PRESENTS AYUMI
Ayumi is a natural and holistic cosmetics brand, vegan, dermatologically tested, formulated in London with love, care and devotion. Its design is simple and refined, with new-vintage details and pantone colors inspired by the five elements that Ayurveda’s philosophy revolves around.
Nothing is left to chance and everything has been carefully thought about, from the pure ingredients to the recyclable packaging, all built upon research, quality and finesse.
AYUMI
LOVINGLY MADE IN UK
It is from the complexity that the uniqueness and effectiveness of Ayumi formulations are born, inspired by the Ayurvedic tradition to balance the skin and mind. Expert blends, rich in aromatic essential oils and precious plant extracts, which combine up to 16 essential and vegetable oils in the same formula, to offer an immediate multisensory experience. As soon as you open an Ayumi product, you can immediately appreciate its truly unique and distinctive fragrance.
The three main ranges wear a reference color. Each color is a different ‘garden to discover’ with a great variety of natural ingredients and superfoods, the nutrients par excellence, such as Turmeric, Ginger, Ginseng, Avocado and Moringa, also known as the ‘miracle tree’.
Ayumi cosmetics are rich in antioxidants to protect skin and hair from the harmful effects of free radicals and environmental pollution. Their formulas are designed to offer care and attention to the different types of skin and their specific needs.
AYUMI
AYUMI’S COSMETICS
- Lovingly manufactured in the UK – following rigorous UK standards.
- Inspired by the Indian principles of Ayurveda.
- With a minimum of 92% up to 100% natural ingredients.
- Vegan – Friendly, PETA and Cruelty Free certified.
- Dermatologically tested and for the effectiveness of the ingredients.
- Free from GM ingredients, mineral oils and artificial colours.
- Ingredients are ethically sourced, including several purchased from Indian farmers.
- Using Forest Sustainability certified packaging and PCR recycled plastic bottles.
AYUMI
PROUDLY ACCREDITED BY
Vegan Skincare
Ayumi is certified by the Vegetarian Society, the prestigious Vegan organization that has written the history of this cultural movement. A guarantee that Ayumi products do not contain ingredients or derivatives of animal origin.
Cruelty Free
Ayumi is proud to be accredited by Cruelty Free International, against animal testing, with the aim of supporting their protection.
PETA
International non-profit association that protects animal rights around the world. As further confirmation that Ayumi is an animal-friendly brand and its products contain only vegan ingredients, not tested on animals.